There are some tried and true sponsorships that I need to fill in–things like lanyards and conference bags. I have focused my attention more on new trends.
A few observations.
- Customization: It pays to know what your exhibitor needs to do, even if you need to help them figure it out. Awareness? Affirmation? Engagement? New prospects, upselling existing customers, or moving existing prospects along the sales cycle? High price point or low price point.
- Exclusive Engagement: Major exhibitors have a wish list of 50 buyers, either by name or by demographics, that they would pay for quality time with. Organize this for them, at your event. Private lunch, presentation, whiskey tasting…it will depend on your buyers’ interests.
- Novelty: Games, music, oxygen bars are all ways to stand out by doing something the attendee hasn’t seen before, and will relate to the sponsor’s product.
- Gamification: Creating a good game goes so much further than awareness…the player learns about the product or sponsor naturally while playing, moving the buying process forward. Be sure to use a leader board…competition is its own reward.
- Graphics: Are always improving and changing. Your graphics provider can cling to anything. Put up vinyl that acts like a chalk board. Create a 3D-appearing floor graphic. Check out what’s new.
- Technology: Ads look amazing on digital signage. Wayfinders, smart phone apps, cyber cafes, and connection centers, all add value to the attendee experience and awareness and/or leads for sponsors.
- Social: Facebook and Twitter, and now Pinterest is on the cusp of importance in events. They all build community while providing sponsorship opportunities.
- Content: The biggest benefit a sponsor can receive is to deliver his information to the attendees. Hands-on demonstration areas, product theaters, immersive education areas are all on the rise.
Do you have a great sponsorship idea that is missing from this deck? Send it to me in the comments field!